Australians purchased 106,891 new vehicles in September 2025, according to data from the Federal Chamber of Automotive Industries and the Electric Vehicle Council, with a total of 938,959 new vehicles sold during the year. 

This marks a 6.95 per cent increase in new vehicle sales during the month compared to September last year. 

In year-to-date sales figures, Toyota continues to rank at the top, with 181,809 new vehicles sold in 2025 thus far. Ford has overtaken Mazda for second place, recording 70,881 and 70,242 sales, respectively. 

For monthly model sales, the Toyota HiLux has reclaimed first position over the Ford Ranger, with 5,047 examples of the popular ute model sold, outselling its rival by 180 units. 

A stronger month for the Tesla Model Y compared to August placed the electric SUV in first position for BEV sales and in third overall for sales figures during September, with 3,927 examples sold. 

SUVs continue to dominate the Australian market, posting 65,511 sales, accounting for over 61.3 per cent of sales during the month. So far this year, 568,603 new SUVS have been sold in Australia, making up 60.5 per cent of new vehicle sales. 

Passenger vehicles made up 12.9 per cent of new vehicle sales in September, with 13,746 sold. In year-to-date sales figures, 127,865 passenger vehicles have been sold, making up 13.6 per cent of sales. 

New vehicle sales increased in New South Wales (by 7.34 per cent), the Northern Territory (3.61 per cent), Queensland (3.84 per cent), South Australia (6.55 per cent), Victoria (10.32 per cent), and Western Australia (8 per cent) during September, while sales decreased in the Australian Capital Territory by 5.3 per cent.

Top 10 Selling Cars for September 2025

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Ranking
Model
September 2025 Volume
September 2024 Volume


1
Toyota HiLux
5,047
4,313


2
Ford Ranger
4,867
4,485


3
Tesla Model Y
3,927
1,498


4
Ford Everest
2,558
2,902


5
Toyota RAV4
2,554
5,182


6
Chery Tiggo 4 Pro
2,048
0


7
Isuzu Ute D-Max
1,989
2,612


8
BYD Sealion 7
1,887
0


9
Toyota Prado
1,885
1


10
GWM Haval Jolion
1,881
1

Data sourced from the Federal Chamber of Automotive Industries and Electric Vehicle Council

Top 10 Selling Makes for September 2025

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Ranking
Marque
Year to Date Volume (September 2025) 
Year to Date Volume (September 2024)
September 2025 Volume


1
Toyota
181,809
183,606
18,318


2
Ford
70,881
74,564
8,300


3
Mazda
70,242
73,487
7,034


4
Kia
62,884
62,473
7,330


5
Hyundai
58,458
53,947
6,501


6
Mitsubishi
47,650
56,998
4,737


7
GWM
39,343
31,793
4,945


8
BYD
37,923
15,181
5,084


9
MG
32,620
36,096
4,011


10
Isuzu Ute
31,760
37,577
2,668

Data sourced from the Federal Chamber of Automotive Industries and Electric Vehicle Council