Inchcape has been announced as the official Australian distributor for DEEPAL, a new all-electric vehicle brand from Chinese automaker CHANGAN Automobile. This marks an expansion of Inchcape's distribution footprint in the Asia-Pacific (APAC) region.

The partnership will commence in the fourth quarter of 2024, with the launch of the DEEPAL S07 SUV in the Australian market. The S07 is described as an all-electric SUV with a balance of futuristic design elements, advanced technology, and a luxurious interior.

DEEPAL’s entry into Australia aligns with its goal of transforming electric vehicles into intelligent mobility companions through digital and energy technology. The collaboration will draw on DEEPAL’s research and development, product portfolio, and supply chain, along with Inchcape’s market insights and retail experience.

Colin Christie, Managing Director of Inchcape Australasia, expressed optimism about the partnership and emphasized the expansion of Inchcape's distribution network in Australia. Shen Xinghua, President of CHANGAN Automobile APAC, noted the strategic importance of the Australian market and confidence in delivering quality electric mobility and services.

DEEPAL, under CHANGAN’s new energy plan, aims to establish itself as a key player in the growing EV market by offering enhanced mobility experiences. Inchcape, with over 18,000 employees worldwide and operations in more than 40 markets, will leverage its expertise to support DEEPAL's market entry.